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SPJ West Coast Multicultural Writer-Editor Conference
July 9 and 10, 2004
Oakland Asian Cultural Center, 388 Ninth St., Ste. 290, Oakland
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| FRIDAY, JULY 9 |
2 p.m. -
5 p.m. |
Pre-conference Workshop For Matched
Writers |
| |
|
| SATURDAY, JULY 10 |
| 9:30 a.m. |
Editor Orientation |
|
9:15 a.m. -
10:45 a.m. |
WRITE
A WINNING QUERY EVERY TIME
Don’t write another query that lands
in the circular file or that dusty “look
at later” pile. Don’t blow
it on the follow up, leaving editors to
wonder if you’re really interested.
Here’s how to write queries that
will kick open to the doors to editors’
hearts and minds, then how to follow up
and get the assignment.
|
| |
|
| |
WINNING
SUPPORT: GRANTS, FELLOWSHIPS AND AWARDS
Grants and fellowships are great vehicles
to delve deeper into a subject or boost
education and training, while cash awards
offer recognition and help fund your next
story. Writers and sponsors give you a
tour of opportunities and techniques for
success.
| MODERATOR: |
Pueng
Vongs, editor, New California
Media |
| PANELISTS: |
Yumi Wilson, assistant professor at San Francisco State
University; Andrew Lam,
editor at Pacific News Service; Dawn
Garcia, deputy director of the John S. Knight Fellowships
at Stanford University; Laurie
A. Stevens, student advisor and corporate programs manager,
Institute of International Education/West Coast Center; Rose
Arrieta, fellow for the Independent Press Association’s
George Washington Williams Fellowship for Journalists of Color
|
| |
|
|
|
9:45 a.m. -
4:45 p.m. |
Editor one-on-ones run every half hour
for 10 sessions from 9:45 a.m. to 4:45
p.m., with the breaks at the same time
as the panel breaks. |
|
10:45 a.m. -
11 a.m. |
Break |
|
11 a.m. -
12:30 p.m. |
FREELANCE
FINANCIAL SURVIVAL STRATEGIES
Beyond the challenge of making a living
as a freelancer are all of those other
pesky details of feeling financially secure:
managing billing and expenses, health
insurance, and retirement planning. A
mixed panel of freelancers and financial-planning
experts share their experiences and knowledge
and answer your questions about making
freelancing work for you.
| MODERATOR: |
Suneel Ratan |
| PANELISTS: |
J.B. Brainerd, tax attorney; Eric
Ball, financial planner |
|
| |
|
| |
INSIDER'S
GUIDE TO EDITORS
You may be a brilliant reporter and writer,
but you can’t do it alone. Maintaining
lasting relationships with editors is
the bottom line in the freelance business.
Editors tell the inside story on how to
keep them happy and the work coming in;
writers share their secret editor-management
techniques.
|
|
12:30 p.m. -
2 p.m. |
Lunch |
|
2 p.m. -
3:30 p.m. |
BOOK
STORIES
Is your story worth a book? Turn that
riveting piece into a great American bestseller.
Authors, book agents and publishers share
the ins and outs of developing a story
into a book, finding an agent that's right
for you and getting your best story onto
the bookshelves.
| MODERATOR: |
Venise
Wagner |
| PANELISTS: |
Pat
Holt, author of Holt Uncensored
and former book review editor and
critic for The San Francisco Chronicle;
Helen
Zia , author and contributing editor, Ms. Magazine; and
Christine
Carswell, associate publisher
of the adult trade division of San
Francisco's Chronicle Books. |
|
| |
|
| |
KNOW
YOUR MARKET
Understand trends in the magazine industry
and how they affect you as a writer. Editors
and successful writers discuss which magazines
are succeeding and why, which ones have
gone out of style, and what you need to
write in order to sell stories in today’s
market.
| MODERATOR: |
Jason Johnson |
| PANELISTS: |
Nell
Bernstein, freelance writer
for Glamour, Health, Mother Jones,
the Industry Standard and others;
Jane
Goldman, founder of Chow magazine;
David
Weir, Stanford professor and
formerly senior editor at 7x7, Salon.com,
Wired Digital, KQED, California
magazine, and Mother Jones |
|
|
3:30 p.m. -
3:45 p.m. |
Break |
|
3:45 p.m. -
5:15 p.m. |
WRITE
A WINNING QUERY EVERY TIME
Don’t write another query that lands
in the circular file or that dusty “look
at later” pile. Don’t blow
it on the follow up, leaving editors to
wonder if you’re really interested.
Here’s how to write queries that
will kick open to the doors to editors’
hearts and minds, then how to follow up
and get the assignment. (Second session)
|
| |
|
| |
GET
PAID MORE!
Learn how to keep your rights and bump
up your pay rate. Do your editors seem
to think you ought to pay them to get
published? Feel in the dark about the
going rate? Negotiating and contract experts
teach you how to negotiate a top rate
and keep your copyright, too.
| MODERATOR: |
Todd
Pitock, National Writers Union
national periodicals contracts advisor |
|
|
5:15 p.m. -
6:30 p.m. |
Reception |
|
6:30 p.m. -
8 p.m. |
Keynote Angelo
Figueroa, editor-at-large, Time Inc.
magazines |
|
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