Marketwire and Society of Professional Journalists Present:
Are your stories getting seen and heard? Experts discuss changing dynamics influencing the news media landscape in the Far East.
RESCHEDULED:
Tuesday, Feb. 12, 2008
San Francisco
If you communicate with audiences in East Asia you already know the challenges of cracking this fragmented market. China, the fastest-growing region, is made up of many different infrastructures and media sources -- each specific from city to city and region to region. Barriers include censoring and government regulations, implied guidelines, cultural and language. Sweeping social and economic changes provide a constant state of flux.
East Asia Experts Discuss Today's Media Dynamics
Here's your opportunity to take advantage of a "think tank" for public relations professionals and journalists on East Asia and the news media, with a special focus on China. Join this timely discussion and get the latest from those who have area ties and a deep understanding of local landscapes.
An expert on the region will begin by providing an update on the social, economic and political changes sweeping China and East Asia. Next, an expert on China's media and evolving communication technologies will lend a futuristic look at China's information revolution. Finally, a well-known broadcaster will convey the ways in which Chinese and US immigrant Chinese media might cover the news differently than US mainstream media.
Invited Panelists:
Thomas B. Gold, noted authority on the societies of East Asia, will share his insights about how democratization -- particularly in mainland China and Taiwan -- has affected everything from popular culture to private business.
Drawing on years of research, personal interactions and recent visits, his observations provide a backdrop to our discussion on how these cataclysmic changes are affecting the news media landscape.
Xiao Qiang, director of the China Internet Project and founder and editor-in-chief of China Digital Times, will discuss how China's social and political transition, along with state censorship and Internet control, are affecting China's media, politics and international relations. And, he'll explain how emerging Web 2.0 technologies and practices can advance our understanding of and communication with this powerful region.
Mei-Ling Sze, a veteran of broadcast news, will speak from the perspective of the Asian media in the US and compare her experience here to that in Asia. She will offer her thoughts on ways in which the Asian-American and Chinese news media might see news differently, and whether they view their roles in the public sphere differently.
What you'll learn:
There are hidden opportunities lurking just beneath the surface in China's diverse and vibrant society
How to work within the boundaries of strict Chinese media policies
Why it's important for multinational companies in the United States to hire and develop Chinese talent
Who are the gatekeepers -- those local insiders who are crucial intermediaries to getting news out
Why the "totalitarian" image persists even though there is great scope for individual autonomy
How to take advantage of Web 2.0 technologies to gain a greater understanding of this emerging market
Why Asian-American and Chinese news media see news so differently
Stories from the front lines -- common blunders and how to avoid them
Why China is an attractive model to many developing countries, especially in Africa, which are disillusioned with American ideology and practices
And much more...
Date:
Tuesday, Feb. 12, 2008
Time:
8:00 - 8:30 am Breakfast and networking
8:30 - 8:45 am Introduction
8:45 - 9:30 am Panelist observations and perspectives
9:30 - 10:00 am Roundtable discussion
10:00 - 10:15 am Audience Q&A
10:15 - 10:30 am Wrap-up and drawing
Place:
San Francisco Chronicle
901 Mission Street
San Francisco, CA 94107
415-777-1111
This event is $10.00. Seating is limited. Guests must RSVP no later than noon, Tuesday, January 15, 2008
To RSVP, please visit: www.spj.org/jes-form.asp
Questions? Contact Chris Vachon, Society of Professional Journalists, by phone at 317/927-8000 x 207 or via email at cvachon [AT] spj.org.